Sell Anything
Verse 1.
Said the merchant to the ad-man - I need your help
I'm inundated with goods - they're piled high on my shelf
It's a retailer's nightmare - I must soon rectify
Sales are low business is slow - I need to know the reason why
Verse 2.
It's plan as day said the ad-man - any fool would understand
These shop worn goods - are simply not in demand
But don't worry said the ad-man - laughing with delight
You can sell anything if you package it right
Chorus:
Tell them it's a bargain - tell them it's a steal
That they just can't live without it - that it's got sex appeal
Human nature's drawn to trinkets - that gleam and glisten bright
You can sell anything if you package it right
Verse 3.
So they polished up their goods - made them sparkle and shine
Easy credit mark-down sales - priced them $9.99
Ran ads in the papers - billboards everywhere in sight
TV commercials do wonders - if you package it right
Verse 4.
Success cried the merchant - my ship's come in at last
Thanks to the power of suggestion - I've turned this trash into cash
I've learned that gimmicks fads and clever ads - seduce and entice
Got supply create demand - just learn to package it right
Verse 5.
Do you have something to sell - I don't care what it might be
Tell the consumer they must have one - manipulate their greed
Second-rate out of date - bad for your health or over priced
You can sell anything if you package it right
Words and Music by: Anne and Bob Kachline
Copyright: 1992
From the "Wolves" album by X-TERRA
Originally appeared on the album "Experience The Power" by X-TERRA
Anne's thoughts on this song: Walk through the mall. Turn on the TV or radio. Drive down the highway. Page through a newspaper or magazine. Lots of cool stuff to buy and tons and tons of junk.
Bob's thoughts: This song reflects the state of marketing in our society.